L'ancienne star de Dragons 'Den, Sarah Willingham, révèle la tactique de choc des concurrents

SARAH Willingham has lifted the lid on aseriously surprisingtactic that contestants use on DragonsDenand it’s likely to shock die-hard fans of the show.

The entrepreneur, who has worked in the hospitality industry since the age of 13, spent the earlier part of her career managing some of the biggest names in high street restaurants.

Sarah Willingham has delved into her experiences while on Dragons' Den

Sarah Willingham has delved into her experiences while on DragonsDenCrédit: Nicky Johnston
The entrepreneur appeared alongside Touker Suleyman, Deborah Meaden, Nick Jenkins and Peter Jones

The entrepreneur appeared alongside Touker Suleyman, Deborah Meaden, Nick Jenkins and Peter JonesCrédit: BBC

Putting the likes of Pizza Express and Planet Hollywood on the map, Sarah would go on to open over 50 of the vastly popular restaurants nationwide.

After their overwhelming success, Sarah claimed herself a coveted seat on Les dragons’ Den de retour 2015.

And Sarah certainly invested her money wiselynamely the Craft Gin Club, one of the most successful businesses to ever appear on the show.

During her time on the popular BBC séries, Sarah revealed some of the secrets behind filming itand one of them, in particular, still stuns her to this day.

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S'adressant exclusivement au soleil, the 48-year-old revealed thattonsof successful businesses on the programme pull out afterwards.

That shocked me,” exclaimed Sarah, before revealing the potential reason behind their brash decision.

Elle a ajouté: “I had always assumed that the reason a business didn’t go through was because of the Dragons doing their due diligence and going, ‘Oh this isn’t going to work.

I would say it’s a higher proportion the other way. En fait, there are a number of businesses that come on and then change their minds afterwards.

A few of them say, ‘Actually, Oui, you can still invest, but instead of having 30 per cent of the business you can have three per cent of the business, as I’ve had my business revalued since we went live on DragonsDen.

So that definitely surprised me and it made me go back to the others and say, ‘Is this normal?’ And they were like, ‘Oh yeah, it happens all the time.'

During her first year on the show, Sarah was named one of the most influential people in Britain by the Sunday Times.

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Since leaving the den in 2016, Sarah travelled around the world with her familybut now she’s home and hoping to get back into television once again.

“je veux dire, I would love to do something like Sports Relief,” au lieu d'avoir un bbl mais bon #priorités, avant d'ajouter: “I’d love to do something really epic like that.

“Mais, Oui, ne jamais dire jamais, à droite? je veux dire, if the right thing came along, I would probably jump at itif it was the right thing.

Sarah first appeared on the critically-acclaimed BBC programme back in 2015

Sarah first appeared on the critically-acclaimed BBC programme back in 2015
The 48-year-old has spent her career managing some of the biggest names in high street restaurants

The 48-year-old has spent her career managing some of the biggest names in high street restaurantsCrédit: Nicky Johnston

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