Holly Willoughby shows off her legs in a festive red mini dress

HOLLY Willoughby oozed festive vibes in a sexy red mini dress as she modelled new shots for her lifestyle brand.

The This Morning anchor, 41, chose a flirty long-sleeve number with a big bow across the chest as she promoted Wylde Moon‘s Black Friday sale.

Holly Willoughby was full of festive vibes in a sexy red mini dress

Holly Willoughby was full of festive vibes in a sexy red mini dressCredit: Not known, clear with picture desk
Holly, 41, was promoting her Wylde Moon range with Black Friday discounts

Holly, 41, was promoting her Wylde Moon range with Black Friday discountsCredit: instagram

The post-box red garment with a frilled above-the-knee hem showed off the star’s tanned legs as she went tights-free, despite the winter chill.

Holly, who styled her blonde locks into loose waves, let out a squeal of excitement as she clutched a bag of goodies in each hand.

In the image caption, she wrote: “Black Friday has arrived at the Wylde boutique with 30 per cent off everything!”

Fans were just as excited about the broadcaster’s chic attire as they were about the discount savings.

One fan gushed: “That dress… it’s everything ❤️”

Another added: “Oh my! Amazing news! Also! This dress is 🔥 xx,” as a third put: “😍😍😍😍Beautiful as always love the red dress ❤️.”

Earlier this year, Holly was labelled the UK’s answer to Gwyneth Paltrow when she launched her lifestyle website with a range of crystals and candles

A frank sex chat has been included on her website — reminiscent of the Hollywood wellness guru’s lovemaking discussions on her Goop blog.

The piece on her Wylde Moon site reads: “Up to half of women will experience some kind of sexual problem at some point in our lives…ranging from a lack of desire, to finding sex uncomfortable or unsatisfying. But it doesn’t have to be that way.”

It then says achieving orgasm is one of women’s biggest issues. 

Holly is a fan of promoting her brand with seasonal photo shoots.

Back in October, she glowed in a Halloween photo shoot.

Earlier this year, Holly reacted to claims she was “wacky” for launching her new lifestyle brand.

Holly recently revealed her spiritual side and now sells expensive candles online through the site launched last year.

While she admitted meditating with crystals and sound bowls isn’t everyone’s cup of tea, she hoped fans were inspired by her honesty and passions.

In an interview with Grazia magazine, Holly said: “I think that people struggle with some of the ideas.

“The moment that I launched Wylde Moon, the word ‘wacky’ got used a lot.

“I expected that. And that’s fine. I can’t change that. I’m not here to force any of this on anybody. It’s not ‘come and meditate with me’ or ‘look at the moon and play a sound-bowl’.

“It’s please go and do that thing that makes your heart sing. Go and do you.”

Holly previously opened up on her lifestyle company being branded 'wacky'

Holly previously opened up on her lifestyle company being branded ‘wacky’Credit: Not known, clear with picture desk
The broadcaster's Wylde Moon website recently featured a frank sex chat

The broadcaster’s Wylde Moon website recently featured a frank sex chatCredit: Getty
Holly juggles her Wylde Moon brand with presenting This Morning

Holly juggles her Wylde Moon brand with presenting This MorningCredit: Rex