HARD-UP blokes are buying Viagra on instalments.
靴子 is letting them spread the £34.99 cost of a pack of eight of the blue pills.
Skint fellas ordering the erectile dysfunction treatment online can now pay for it in three monthly instalments of £11.66.
One customer joked it was a “cost of loving crisis”.
靴子 was one of the first pharmacists to sell the drug over the counter without the need for a prescription in 2018.
Its instalment option is the latest example of how those struggling with rising prices can turn to buy-now-pay-later options.
But the easy credit for everything from clothes on the web to takeaway meals has been blamed for plunging young people into debt.
It also comes after romeos were hit with a nine per cent price rise for condoms.
Durex maker Reckitt Benckiser warned earlier this year that mounting production costs would see prices rise across its range.