I’M A Celebrity’s first ever winner has accused show bosses of “torturare” stars by making Bushtucker trials more “intimidating” in recent years.
Radio legend Tony Blackburn insists celebrities face much “tougher” challenges nowadays than they did when he was in the jungle back in 2002.
Sounds of the 60s star Tony disse: “When I joined series one of the show back in 2002, it was an experiment in reality TV.
“We really didn’t know what to expect, or even anticipate just how popular the show would become.
“But these days, the celebs know what to expect and exactly what they’re letting themselves in for.”
England footballer Jill Scott was crowned queen of the jungle in the 22nd series of the hit ITV show.
It followed controversy with the signing of former health secretary and serving MP Matt Hancock.
iHus ambassador Tony added: “The show has developed massively over the decades, but some of the challenges remain the same.
“There will always be the hunger, sleep deprivation and boredom, and there’s very little privacy from the cameras. Our bushtucker trials were very sedate in comparison though. Now it’s like torture.
“Watching celebrities put themselves through hell is one of the show’s highlights, but they are far more intimidating and tougher now than they were – and it’s all in the name of entertainment.”
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Tony was speaking to The Sun as he promoted his new partnership with Doncaster-based iHus, the UK’s leading granny annexe builder.
A long-time fan of the brand, Tony’s iHus journey started six years ago, when he purchased an
On his new ambassador role after buying an annexe to support his wife’s mother, Tony said: “With the young unable to afford to leave home and the old at risk of isolation, more families are opting to live together, and an annexe allows you to keep your family close, while also giving them independence.
“iHus was the perfect solution for me and our family. It was a lifestyle choice, and our annexe gave us the flexibility we needed while providing support for older family members.
“It provided a sensible alternative to care home living and it worked with our own family living situation – you’ve got privacy when you want it, you’ve got support when you need it, and you’ve got company when you’d like it.
“I honestly believe one solution to Britain’s ageing population, and the worrying cost of care, would be to move towards multigenerational living.”