GEMMA Atkinson has unveiled her brand new look, showing off her bleach blonde locks.
The gorgeous actress and presenter recently decided to switch up her hair colour, ditching the darker roots and blonde balayage for an all-over bleach.
Mum-of-one Gemma paid a visit to her hairdresser Emily Monk on Thursday and decided she wanted to channel 90s sex symbol Pamela Anderson.
US actress Pam was famed for her peroxide blonde hair and voluminous layers, and that’s exactly what Gemma’s gone for.
The 37-year-old told her 1.7 million Instagram followers that she’d been debating what to do with her locks.
She wrote on her story: “Sat in @emilyrosemonkhair chair discussing new hair style & kleur.
“Showed her some pics of ppls hair and she’s said ‘that’s a wig’, ‘that’s extensions’, ‘that’s a filter not her actual hair colour'”
Sy het bygevoeg: “I was fooled by the gram!
“Told her to just do what she thinks best for my hair!”
Gemma put all her trust in Emily – who also does Molly-Mae’s hair – and the hair expert pulled out all the stops.
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Posting the results on Instagram, the star captioned the post: “Back to blonde! ‘Pammy blonde’ 😜
“Thanks so much @emilyrosemonkhair always keeping my Barnet fresh 💁🏼♀️”
Gemma’s husband and Strictly Come Dancing star Gorka Marquez was first in the comments, skryfwerk: “My gorgeous woman❤️❤️😍😍😍”
The star’s newly blonde locks will require some serious hydration due to it being lightened.
A great range for hair in need of a hydration injection is the SheWolf Inca Oil range.
It uses Inca Seed Oil and Brazil Nut Oil blend to lock in moisture, which would be perfect for newly-bleached tresses.