Tag Archives: close

Pret A Manger to make major change to menu which will see branches close

THE novelty of veganism is going stale — prompting sandwich chain Pret A Manger to shut almost all its meat-free branches.

La première Veggie Pret was opened in Soho, central Londres, dans 2016 after a successful trial.

Sandwich chain Pret A Manger to shut almost all its meat-free Veggie Pret branches

Sandwich chain Pret A Manger to shut almost all its meat-free Veggie Pret branchesCrédit: Alamy
Bosses are now either shutting the Veggie branches or converting them into standard Prets,

Bosses are now either shutting the Veggie branches or converting them into standard Prets,Crédit: Dan Jones – Le soleil

The company went on to open ten more and bought firm rival Eat to turn its outlets into branches catering solely for vegetarians ou vegans.

But those plans were turned upside down as the pandémie and lockdowns destroyed the busy lunchtime trade near office blocks.

Sales slipped by three-quarters during Covid restrictions and major cities and airports were the slowest to bounce back once they were lifted.

Bosses are now either shutting the Veggie branches or converting them into standard Prets, where products such as crayfish sarnies and chicken caesar baguettes are bestsellers.

Only two Veggie Prets will remain, both in the capital.

Pret said: “More of our customers are choosing veggie options but may not see themselves as full-time vegetarians, so all of our shops will continue to offer a majority meat-free and vegan menu.

“Our remaining Veggie Prets will continue to develop new vegan and vegetarian options to be rolled out to our classic Prets.”

Veganism’s mainstream appeal had been partly helped by celebs such as pop star Ellie Goulding speaking about their plant-based diets.

But Mintel food and drink analyst Alice Pilkington said: “The impressive growth enjoyed by meat substitutes has faltered in 2022, as the Covid boost has been lost and the income squeeze has made the higher price of these products more of a barrier.”

Veggie Pret's sell items such as this Rainbow Flatbread

Veggie Pret’s sell items such as this Rainbow FlatbreadCrédit: Pennsylvanie:Association de presse
Chicken caesar baguettes are one of Pret's bestsellers

Chicken caesar baguettes are one of Pret’s bestsellers
Veganism’s mainstream appeal had been partly helped by celebs such as pop star Ellie Goulding speaking about their plant-based diets

Veganism’s mainstream appeal had been partly helped by celebs such as pop star Ellie Goulding speaking about their plant-based dietsCrédit: La Mega Agency