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生活費の危機の中で買い物客が家にいるため、ブラックフライデーのウォッシュアウト

RETAILERS were left with an empty feeling on Black Friday yesterday as many customers chose to stay away.

The promise of bumper annual deals failed to entice punters into stores jam-packed in past years.

Shoppers at Asda Wembley on Black Friday in 2014

Shoppers at Asda Wembley on Black Friday in 2014クレジット: レックスの機能
The store was virtually empty compared to previous years

The store was virtually empty compared to previous yearsクレジット: Kevin Dunnett

But it was still likely to be the biggest sales day of 2022, while worst-case fears were allayed by sunny weather and a ワールドカップ “feelgood factor”.

Economists said the first ブラックフライデー without Covid restrictions since 2019 was blunted by the 生活費危機.

オンライン 買い物 also meant morning footfall yesterday was around 22 per cent down on pre-pandemic levels.

The aisles were quiet at Asdaウェンブリー — which saw scenes of carnage on ブラックフライデー に 2014 as shoppers scrapped over electrical deals.

Nationwide sales in the morning were said to be the same as last year, いつ オミクロン surges kept many at home.

Stores that would have previously attracted queues of overnight campers — like the 林檎 Store in Regent Street — instead reported business as usual.

Barclaycard Payments head Marc Pettican said: “Black Friday is off to a steady start, despite the challenging economic backdrop.

It’s likely the feelgood factor in the run-up to the World Cup has given retail and hospitality a boost.”

カリーズ said rocketing bills boosted sales of energy-efficient air fryers, 以上で 18,000 snapped up in a week.

Bargain hunters at the Wembley Asda in 2013

Bargain hunters at the Wembley Asda in 2013クレジット: ゲッティ – 寄稿者
Shoppers fight over a telly on Black Friday in 2014

Shoppers fight over a telly on Black Friday in 2014クレジット: ロイター
Aisles were empty at Wembley Asda yesterday

Aisles were empty at Wembley Asda yesterdayクレジット: Kevin Dunnett
A lone shopper on London’s Oxford Street

A lone shopper on London’s Oxford Streetクレジット: LNP