THEY have now secured more Christmas number ones than The Beatles, but who are the couple behind the hits?
The name LadBaby first hit the internet back in 2016 – when a man called Merk Doyle created a social media blog named “LadBaby” to reflect the fact he was a lad who was becoming a dad.
While his wife – Roxanne aka LadyBaby Mum – was pregnant with their first child, Mark began to document his day-to-day life as a first-time parent – sharing practical parenting tips to save parents both time and money.
After the success of his first video, which followed Mark’s rush to replace his son’s lunchbox with a toolbox, things moved quickly and the internet loved him.
From then on, parents worldwide resonated with LadBaby’s YouTube videos – and the family quickly shot to fame, with the Christmas number ones raising money for charity following soon after.
But the well-loved couple were rocked earlier this year when Mark was filmed appearing to touch a woman’s bottom on a night out.
In the 18-second clip he appears to wrap his arms around the woman, who does not appear to be his wife Roxanne, then rub her.
The unknown woman is then seen walking away and Mark is left on his own.
It is not clear when the video was recorded although Mark can be seen wearing a wedding ring. The couple did not comment.
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Roxanne, 37, has become a star in her own right and is in the process of breaking into show business as a presenter on ITV’s Lorraine.
She also landed a big money deal with In The Style for her very own fashion range.
Her first collection launched just in time for Mother’s Day this year.
LadBaby is said to worth £1.3 million, thanks to the very successful YouTube channel.
The couple has now amassed 12million followers across social media.
They have also had a book deal and various other paid promotions across their platforms.
Speaking about making money, Roxanne told The Sun: “This year we bought our lovely home in Nottingham so that our kids would always have a roof over their heads, but we’re still the same people we were in that tiny one-bedroom flat – I haven’t made a single extravagant purchase since Ladbaby took off, because I’m aware that this could so quickly come to an end.
“I still love a visit to Poundland, I don’t wear designer clothes and you’ll often catch me browsing the shelves of Home Bargains. And forget about fancy cars – we both drive standard runarounds. I never take what we have for granted.”