OVER the years, pop singer Justin Bieber has stayed true to his Canadian roots by showing support for sports teams and local delicacies.
Now, the star is partnering with Tim Hortons to release a new drink and bring back his signature Timbits.
Justin Bieber x Tim Hortons: When can I get the French vanilla cold brew?
Along with bringing back Justin Bieber’s popular Timbiebs Timbits that were introduced last fall, the superstar is now launching his own drink called the “Biebs Brew.”
The drink is simple, a French vanilla cold brew that is inspired by his love of iced coffee.
“We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” Bieber said in a statement, via People.
“Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
The collaboration will be available at stores across Canada and the United States starting June 6, 2022.
There will also be limited-edition merchandise for sale.
If ordering through the Tim Hortons app, consumers will be able to get the “Biebs Bundle” which comes with a large Biebs Brew and a 10-pack of Timbiebs for only $5.
The donut holes come in either chocolate white fudge, sour cream chocolate chip, or birthday cake waffle.
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How successful was Justin Bieber’s last collaboration with Tim Hortons?
Tim Hortons is known as a Canadian multinational fast food restaurant chain similar to Starbucks and Dunkin’ Donuts in the US.
With almost 5,000 restaurants worldwide, the chain is reportedly the largest quick-service restaurant in Canada.
Despite the popularity, Tim Hortons saw an 11% decline in the fourth quarter of 2020, but it was Bieber’s collaboration that helped reverse the downfall, CNN reports.
Bieber’s last promotion reportedly “was one of the more successful traffic-driving initiatives in recent memory and outperformed our internal expectations,” according to Restaurant Brands International CEO Jose Cil.
The collaboration ultimately led to “unprecedented social engagement and increased appeal with younger guests,” Cil continued, adding that fans can “expect to see more from this exciting partnership in the year ahead.”
Bieber’s collaboration joined forces with several other fast-food restaurants that have partnered with celebrities for new deals.
What is Justin Bieber’s net worth?
Bieber’s career began when he was only a kid making YouTube videos, and he has since grown into one of the highest-paid entertainers in the world.
After being discovered by Scooter Braun, Bieber went on to sell over 150 million albums worldwide and earn millions from tours.
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As of May 2022, he has an estimated net worth of $285million with an annual salary of $80million, according to Celebrity Net Worth.
This number comes from album sales, tour earnings, sponsorship deals, and much more.