HOLLY Willoughby’s fans got to see a different side to her as she hosted Freeze The Fear with Wim Hof this evening.

The 41-year-old showed off her winter fashion sense as she braved freezing temperatures – but ended up getting compared to Willy Wonka.

Those watching at home couldn’t help but spot the similarities with Holly’s appearance as she overlooked the celebs jumping into icy water.

[object Window], 一个人写道: “Seriously….what am i watching…..Holly’s bad impression of a jonny Depp as willy wonka , and people jumping in cold water …jeeeez #FreezeTheFear.”

A second added: “Holly Willoughby doing Willy Wonka cosplay #FreezeTheFear.”

While a third remarked: “Holly channeling Willy Wonka #FreezeTheFear.”

The Dancing on Ice star – a longtime convert to the Wim Hof Method of deep breathing and cold water therapy – brought him to the attention of her TV producer husband 丹·鲍德温, who came up with the idea of a show.

During tonight’s first episode Holly and co-host Lee Mack watched on as Wim Hof put eight celebs through their paces.

Wim believes extreme-cold treatments can transform lives, helping people with issues including depression and stress.

To prove it, throughout the series Wim is going push the stars to the limits of their endurance and see how it affects them.

Tamzin Outhwaite, Gabby Logan, Alfie Boe, Owain Wyn Evans, Patrice Evra, Professor Green, Dianne Buswell and Chelcee Grimes were literally thrown into the deep end during their first challenge.

They had to jump into a hole cut into a frozen lake, before then abseiling down a 500ft sheer icy cliff.

During the show Wim told the celebs how he began immersing himself in the icy waters of his native Netherlands after the tragic death of his first wife.

Olaya, who took her own life in 1995, leaving him with four children aged between 12 and seven.