A ROW has blown up after Cadbury shrunk its Dairy Milk.
US parent company Mondelez blamed inflation for a £2 bar getting reduced from 200g to 180g.
Steve Dresser, boss of consulting company Grocery Insight, tweeted a picture of the smaller items and posted: “Good old Mondelez never let us down with shrinkflation.”
As Brits face the tightest squeeze on living costs in 60 years, one customer wrote: “Legit not shocked anymore.”
In 2012 a 49g bar went to 45g but the price remained 59p, while a year earlier the 140g was reduced to 120g. In 2020 Mondelez shrank four other bars sold in multipacks.
It said it is the first Dairy Milk reduction in a decade.
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A Mondelez spokesman claimed rising costs of production were to blame.
They said: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can.
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“But in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”
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