CHEWY is back with yet another witty animal commercial.
今回, the stars of the pet-supply retailer’s newest advertisement are an ‘unlikely canine duo.’
Chewy’s Peanut Butter Box commercial features Giorgio and Ralph, “an unlikely canine duo… who discuss mixed sentiments about their latest doorstep delivery,” according to the company’s ステートメント.
Giorgio is a Chihuahua, while Ralph is – what many viewers guess to be – a 200-pound St Bernard or English Mastiff.
What is the Chewy commercial about?
In Chewy’s latest ‘Chatty Pets’ campaign commercial, Ralph believes that his owner’s package is a shipment of peanut butter.
But Giorgio corrects him and educates him about the medicinal contents within the box.
ラルフ, しかしながら, insists that the peanut butter box has arrived since their owner always slyly mixes their flea and tick meds with peanut butter.
All of this communication between the two dogs is done without ‘really’ speaking to each other.
What is the ‘Chatty Pets’ 運動?
The ‘Chatty Pets’ campaign was designed to shine a light on the importance of getting to know one’s pet – especially their innermost thoughts and feelings.
Chewy’s commercials aim to achieve their goal in a humorous manner.
“All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to people’s relationships with their pets,” said Orlena Yeung, Chewy’s VP of brand marketing in a statement.
“One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. ‘Chatty Pets’ illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand.”
Pets are an integral part of an owner’s life and Chewy aims to understand and appreciate every pet’s distinct personality while joining owners together through their shared love of Chewy’s services.
“If you are a pet owner, you are well aware that pets communicate without speaking. You may even have a specific voice in your head for what your pet sounds like,” said Bo MacDonald, Creative Director, 72andSunny Los Angeles in a statement.
“We tapped into that truth and applied it to one of your pet’s favorite moments; the delivery of their Chewy box.”