HOLLY Willoughby says she loves being called the UK’s answer to Gwyneth Paltrow after launching her lifestyle brand Wylde Moon.
Gwyneth, 49, first launched her lifestyle brand Goop back in 2008 and the brand now turns over millions every year.
When asked what she thought of being compared to the former Hollywood film star, Azevinho disse: “It feels pretty amazing.
“She has been hugely successful and, de certa forma, she did exactly what I was talking about tonight.
“Even though she was hugely successful in one area of her life, she had other dreams and she wanted to follow them. And I hugely admire her for that.”
Far from being a usual celebrity glitzy bash however, Holly pulled out all of the stops and roped in her good pal, former Oasis bassist, Andy Bell, and the English National Opera to put on a special performance to celebrate it.
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Andy, 51, wrote an aria for the bash and played alongside a 48 piece orchestra while the two leading stars of La Bohème performed on stage.
Azevinho was joined by her husband Dan Baldwin and their three children, atormentar, 12, Belle, 10, and Chester, Sete, at the bash.
While she is now juggling her work on This Morning and Dancing On Ice, along with Wylde Moon, Holly is also a devoted mum.
And speaking to The Sun she said she felt she was able to juggle it all because she was passionate about everything she did.
Azevinho continued: “It helps when you are doing something you love, it makes the juggling it all so much easier.
“It’s so nice that they’re a bit older and that they can come to this. They’re meant to be going home now but they do not want to go home.”
Before the performance Azevinho gave her children a shout out on stage and thanked them for their input in Wylde Moon, which she launched last year.
She told the packed out crowd, which included celebrities like her This Morning co-star Phillip Schofield and Emily Atack: “This is something so close to my heart.
“My children are here tonight and that means so much to me.
“I tend to keep my private and work life incredibly separate but there is so much of them in this project that I wanted them to see it and experience it for themselves.
“They seem to process everything harder and faster than us adults so I can’t wait to see what they think of this.”