TESCO has made a major change to its Clubcard scheme ahead of Christmas – and it could give shoppers a festive boost.
As part of the shake-up, customers using the 乐购 Grocery & Clubcard app will now get personalised coupons every two weeks.
之前, shoppers received the offers a maximum of eight times a year.
The coupons will be selected based on your previous shopping and include bonus points and instant discounts to use both in-store and online.
例如, you could get coupons to earn extra points on a 圣诞节 outfit from F&F or money off a cheese board.
The digital coupons will be available to scan on the app, so you don’t need to worry about losing track of paper coupons.
The trial will benefit four million customers with the Grocery and Clubcard app, which launched in August 2021.
In comparison to the regular Clubcard app, this also includes a stock checker, a shopping list function and various payment options.
Tesco told The Sun that loyal Clubcard members who download the Grocery and Clubcard app may find the coupons there.
然而, given there are 20million Clubcard holders in total, not everyone will benefit.
The supermarket added there’s potential to expand the trial in the new year.
As part of the changes, the old standalone Clubcard app will close in 2023, although Tesco didn’t confirm a date.
It said it’ll give customers plenty of notice before it does.
Customers also won’t lose any existing points, vouchers or coupons.
同时, customers who get their Clubcard statement and vouchers by post will continue to do so, if they wish to.
Vouchers will remain the same as before, with these typically sent out four times a year.
With Tesco’s Clubcard, you get one point when you scan your card or app each time you spend £1 in store and online.
You also get one point for every £2 spent on fuel.
One point equals 1p, 所以 150 points gets you £1.50, 例如.
You’ll need a minimum of 150 points to request a voucher.
Once you have enough points, you can turn them into vouchers worth the face value to spend in store at 乐购, or you can triple their worth to spend at reward partners, including restaurants, and on days out.
How does it compare to rivals?
Tesco isn’t the only supermarket to offer personalised coupons to their loyal customers.
Asda Rewards allows customers to collect “Asda pounds” every time they buy Star Products and complete Missions in store.
Shoppers get cash back on their shopping when they buy certain own-brand and big brand products.
Cashback is personalised, with rewards offered on the items you’re most likely to buy.
同时, 塞恩斯伯里的 revamped the Nectar loyalty scheme in 2019 to also offer personalised discounts.
Customers can see the deals on the website or app each week, then collect the extra points if they buy the item in store or online.
To get one Nectar point you need to spend £1 in Sainsbury’s store, or you get one Nectar point for every litre of fuel purchased in Sainsbury’s fuel stations.
Instead of getting points, shoppers now receive digital coupons that can be used for instant savings in stores.
So you won’t be able to earn anything on your shopping, but you’ll get “personalised offers” and coupons to get money off your groceries.