KENDALL Jenner’s 818 tequila company is being SUED by a rival brand for copying its name and logo.
The 26-year-old has found herself in the middle of a legal battle with competing company Tequila 512.
TMZ reported that Tequila 512 claimed 818 copied its name by using an area code for the moniker.
Kendall’s brand 818 is a nod to the San Fernando Valley area code, mientras 512 pays homage to Austin.
Adicionalmente, Tequila 512 claimed in the lawsuit that the color scheme on the two brands’ bottles are very similar.
The company alleged that the similar colors are meant to confuse consumers into buying the Keeping Up With the Kardashians alum’s brand.
Tequila 512 argued that they were copied, as they have been selling tequila since 2015.
mientras tanto, Kendall launched her company en 2021.
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The lawsuit also targeted Kendall’s older sister Kim Kardashian, 41.
In the suit, the company claimed their Tequila 512 bottle was front-and-center during an ad meant to promote 818 on the app Kim Kardashian: Hollywood.
It is not currently clear if the inclusion of Tequila 512 in the app was intentional, though the mistake might emphasize just how similar the bottles appear.
The company argued in the lawsuit: “Either Defendant intentionally used Plaintiff’s bottle, hoping to further blur the lines between the two products, or Defendant was itself confused about the difference between the two brands.”
Kendall has not been named as a defendant in the case, as it is only the company being sued.
A company rep said: “We are reviewing the complaint and believe the allegations are without merit.”
Tequila 512 hopes to have a judge stop the production and sales of 818.
Adicionalmente, the company want the profits made from 818 tequila sales.
The lawsuit comes months after Tequila 512 slammed Kendall for allegedly copying their brand.
De vuelta en mayo 2021, Tequila 512 bashed Kendall on Instagram with a striking image that showed a message from a confused customer inquiring about the parallels.
Only a rectangular yellow backing is behind the branding to make words pop against the clear glass – which are in similarly shaped bottles.
En el pie de foto, Tequila 512 golpeado 818 even further when pointing out the KUWTK star uses the SAME exact agave farm and distillery they use in Jalisco, México.
Ellos escribieron: “You may have seen that @kendalljenner released a ‘new’ tequila today.
“Note the similarities, including the color, the name and it is made at the same distillery in Tequila Mexico as ours.
“Their batches are being distilled twice. Ours three times. Yet she is charging twice as much per bottle.
“And here we are getting messages like the one in this post image. Doesn’t seem very cool. What do you think?"
Según informes, tequila is required to be double distilled at minimum but higher-quality brands, como 512, complete the process a third time.
Tequila 512 retails for roughly $30 a bottle depending on where it’s purchased, mientras 818 will cost closer to $60 – if not more.
En una declaración a The Sun, 512’s CEO Nick Matzorkis questioned how it would be “plausible” for Kendall to research and visit other distilleries in the Jalisco region of Mexico to produce her tequila, but not come across a brand which has “been around for 8 years and unanimously won Best in Show at prestigious world spirits competitions.”