IT wouldn’t be Christmas without big budget, tear-jerking adverts, but it’s a smaller company that’s pulling the heartstrings this year.
Festive ads officially mark the start of the holiday season when they start hitting the screens – and they can often get you welling up.
The ad follows a struggling, grieving dad, who has lost his wife, and is struggling to make ends meet as the cost of living soars.
It starts with a little boy being asked by his barber what he’s getting for Christmas, but he replies “Santa‘s poorly”.
The young dad is then seeing cooking a meal for his son, while just having a glass of water for himself.
After putting his son to bed, he puts on his coat to keep warm after switching off the lights and the heating, before breaking down in tears.
He then goes to visit the grave of his wife and is reminded of a time when they would play on makeshift go-karts as children.
Inspired by the memory, he gets to work making a go-kart for his son, and presents it to him on Christmas morning.
The ad ends with the pair visiting the graveyard and the little boy saying “Merry Christmas, mummia”.
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The words “the magic of Christmas is made, not bought” then flash up on the screen.
The ad has received more than six million views on Facebook and has been flooded with comments.
“Absolutely beautiful, I’m sobbing. Well done to everyone involved.”
Mentre un altro ha detto: “The best and most true Christmas advert I’ve seen so far.”
Alcuni spettatori sono rimasti sconvolti dal filmato: “Oh my goodness, that is hard to watch. Fabulous message though.”
It comes after the release of this year’s John Lewis advert explores the foster care system and seeks to raise awareness of vulnerable children around the UK.
In the new 90-second clip, a middle-aged man struggles to master the skill of skateboarding, taking a few falls along the way.
But before long we see a social worker standing at his front door with teenager Ellie, who is waiting anxiously to enter her new foster home, with a skateboard in her hand.
It ends by saying: “Over 108,000 children in the UK are in the care system.
“We’re making a long-term commitment to support the futures of young people from care.”
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On a lighter note, Asda’s Christmas advert sees the return of Buddy the Elf, a whole 19 years after Will Ferrell played the character in the 2003 film Elf.
And Alison Hammond plays a fussy royal countess in this year’s Sainsbury's festive advert.