ALDI and Asda shoppers are divided after the supermarkets rebranded “female hygiene” aisles as “period products”.
Some called the move disgusting as they accused the brands of “over the top virtue signalling”.
Others furiously urged bosses to refocus on reducing period poverty by making sanitary products cheaper rather than on what they are called.
And some insisted the name change makes no difference and accused those disagreeing of transphobia.
Campaigners have previously argued the word “hygiene” implies that periods are unhygienic, which they said adds to negative stigmas surrounded menstruation.
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Heather Stringer wrote: “Omfg. Stop the world, I want to get off!
“This is absolutely ridiculous over the top virtue signalling. Sick of it.”
Lynsey Jarman said: “What about the women who aren’t having a period anymore as menopausal but want to buy femfresh products?
“I don’t want to be reminded that I don’t have a period anymore. I’m offended… who do I write to?”
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Dominique Hincenbergs commented: “But they are feminine hygiene products for god sake… I honestly hate this world we live in now.”
But Yael Tal slammed: “The only renaming of feminine hygiene products should be, “Subsidised by the Government” instead of letting companies charge way too much for an essential item for woman of all ages for half their lives.”
Heidi Garnham agreed: “Who cares what it’s called, but they should lower their prices on all period products to stop period poverty!”
Meanwhile Rosie Axon said: “So many negative comments but what difference does it make to ANYONE apart from those who use period products but don’t identify as female.
“Say it’s virtue signalling all you want but in reality the only thing you’re doing by disagreeing so strongly with an entirely harmless rebrand is signalling your own transphobia.
“What is the world coming to applies more and more every day, but not in the way that transphobes disagreeing with positive changes like this, think it does. educate yourselves, I beg.”
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“These items are an essential part of the shop for so many, so this change in wording helps us move towards removing the stigma from period and period products.”