FROM BookTok to MoneyTok or ArtTikTok, there are thousands of communities and sub-cultures on TikTok.
Known as CleanTok, the cleaning community is thriving but one of its viral trends could potentially be harmful, Experten sagen.
What is the viral cleaning ‘product overload’ trend on TikTok?
With thousands of accounts on TikTok dedicated to posting oddly satisfying videos of themselves cleaning carpets or windows, a new trend dubbed “product overload” encourages users to add multiple cleaning products in one area.
The aim is simple: mixing different hues of cleaning chemicals in a drain or toilet. Some users even take requests, and will clog up their drains with desired colour combinations.
While the videos have garnered 709.7 Millionen Aufrufe, experts are warning against the trend, which they say is a waste of resources and can be harmful to human life and wildlife.
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“Not only is it incredibly dangerous to mix chemicals in an uncontrolled setting without prior knowledge or expertise, but excessive use of cleaning products – even those deemed to be eco-friendly and safe to use in our kitchens and bathrooms – can have devastating effects on our environment,” a spokesman for the Unblocker campaign told the HuffingtonPost.
“The amount of product used in a single one of these videos is more than many households would be using over six months.”
Compounds mixed in those loos and drains could also disrupt marine life.
Tatsächlich, marine resilience specialist Dr. Deborah Brosnan told Insider chlorine-based bleach is particularly damaging as purifying systems in waterways often fail to extract all the bleach.
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When chlorine reacts with other chemicals once in the water, it forms dioxins that are harmful to both humans and animals.
“Studies that they contribute to the lowering of bird and fish populations,” Brosnan said.