CHINESE sport shooter Yang Qian has sent sales skyrocketing for a hair clip she wore while participating in the Tokyo Olympics.
Qian, 21, has won two gold medals at the games so far, and claims the yellow duck hair clip brings her good luck.
It has helped to shoot her to stardom in her homeland, where she is being celebrated for winning the Women’s 10m air rifle.
Qian also helped China to gold in the mixed 10m air rifle.
And in the past few days shop owners have been shocked at the booming sales of the hair clip.
Hu Jungang, an online shop owner selling the pin told state media broadcaster CCTV: “Soon after Yang Qian won the first gold medal, we launched a marketing website with a poster carrying her picture and the words ‘celebrating Yang Qian winning the championship’.
“We also lowered the price a little. One hour after the link was released, thousands of the yellow duck hair clips had sold out. More than 10,000 pieces were sold in half a day.”
Prior to Qian’s success there had been little clamour for the hair clip according to Mao Xuxia, a businesswoman at Yiwu International Trade Market in Yiwu of Zhejiang.
He told Qianjiang Evening News: “In the past, I could only sell up to 100 such clips a day. Now, the daily sales have surpassed 10,000.”
Many buyers have revealed their desire to get close to the greatness of Qian by purchasing the hair clip.
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Some believe it could also bring them good luck, though Qian has been shooting since the age of 10 and is a worthy champion.
The youngster is also studying economics and management at Tsinghua University in Beijing, so is clearly a multi-faceted individual.
She is not the only shooter at the games to go viral in recent days, with Russian star Vitalina Batsarashkina winning acclaim for her “cool” gun stance.